Local Focus™ incorporates a wide range of online and on air/in-print advertising solutions.

This solution includes a directory-style advertising environment for local advertisers and includes promotion of the directory both online and on air / in paper. The level of promotion available to the advertiser is dependent on the advertising package that they sign up to

• Generates incremental online revenue (media partners can allocate as much of the revenue to online as they want)

• This solution leverages a media partner’s internet presence

• It generates revenue from specific categories that are either new to the medium or being eroded by competitive online adverting opportunities

• Low entry cost with the benefit of a valuable online component

• Total advertising package – traditional medium online

• Every advertiser gets the benefit of the cumulative promotion for the site

• Year-round promotion for advertisers

• Security and safety of advertising on traditional media (but still capitalizing on an emerging new medium)