Impact Plus™ is an acquisition program that focuses on building revenue from new advertisers who require more seasonal or placement flexibility.

• 'Quarterly modules enable media companies to vary allocated inventory to mirror seasonal inventory fluctuations, thus broadening the solutions appeal to advertisers whose business is affected by seasonal influences'

• It incorporates a compelling, value-driven advertising offer, call-to-action campaigns and is offered to advertisers in a flexible quarterly advertising module structure

• Significant annual advertising revenue is generated over a two-week time frame

• Extensive media specific sales training for advertising sales staff