Make headlines with new revenue!

AD!mpact is a comprehensive customer acquisition program designed to promote the benefits of consistent advertising in the unique environment of newspapers.

Benefits to media partner

• This solution provides better management of pagination and yield

• The media partner benefits from annual advertising contracts

• The solution attracts new advertisers in new revenue

• It delivers new customers and new annual advertising revenue within a concentrated timeframe

• Extensive media specific sales training for advertising sales staff

Suitable For: Print media

 

 

 

Tailor made revenue.

Direct Connect™ is a face-to-face revenue solution designed to generate new or incremental revenue from major advertisers through personalized, one-on-one presentations.

This solution provides the opportunity to generate substantial incremental revenue from new and existing clients, using innovative and effective scheduling techniques, creative concepts, high-quality presentations and highly professional NRS personnel. It provides a structured approach to annual contracts that will lift the professional standards and generate substantial additional revenue.

 Benefits to media partner

• Annual revenue generated in a concentrated time period

• Extensive media specific sales training for advertising sales staff

• Sales staff are trained in better presentation techniques, ensuring better quality control and higher professional standards

• Highly effective presentations and professional, high-quality proposals

• Senior NRS Media personnel available to assist with one-on-one presentations

• It incorporates the appropriate mix of image advertising, call-to-action advertising and promotional advertising

• The solution incorporates a tailor-made advertising strategy and the Optimizer scheduling system with an offer designed specifically for the advertiser based on their preferences

• This solution is Innovative and uses the highly effective optimum performance scheduling system™

• Unique advertiser profiling service

The ultimate solution to gain new customers and new revenue!

Image Plus is a customer acquisition program that sells the benefits of image advertising to new advertisers through a series of education-oriented group presentations.

Benefits to media partner

 • Almost total flexibility of placement enabling media companies to maximize their inventory

• It incorporates a compelling, value-driven advertising offer

• It provides the opportunity to generate substantial annual advertising revenue in a two week period

• Long-term, annual advertising commitments. (often 20% or more of a media partner’s annual direct revenue)

• Consistent monthly revenue throughout the year

• Extensive media specific sales training for advertising sales staff

Suitable For: Radio and Television

The ultimate solution to gain new customers and new revenue!

Image Plus is a customer acquisition program that sells the benefits of image advertising to new advertisers through a series of education-oriented group presentations.

The ultimate solution to gain new customers and new revenue!

Impact Plus™ is an acquisition program that focuses on building revenue from new advertisers who require more seasonal or placement flexibility.

Benefits to media partner

• 'Quarterly modules enable media companies to vary allocated inventory to mirror seasonal inventory fluctuations, thus broadening the solutions appeal to advertisers whose business is affected by seasonal influences'

• It incorporates a compelling, value-driven advertising offer, call-to-action campaigns and is offered to advertisers in a flexible quarterly advertising module structure

• Significant annual advertising revenue is generated over a two-week time frame

• Extensive media specific sales training for advertising sales staff

When frequency meets flexibility.

Through promoting the benefits of advertising, Profile Plus™ offers advertisers an annual campaign that focuses on achieving a higher frequency of commercials.

 Benefits to media partner

• Annual advertising revenue contracts

• Extensive media specific sales training for advertising sales staff

• The mix of commercials is structured to reflect fluctuating inventory supply and demand

• Significant annual revenue is generated within 2 weeks

• There is a greater appeal to advertisers whose primary objective is to build top-of-mind awareness

Driving outdoor revenue

Brand Builder is an exciting outdoor advertising solution. It presents the benefits of advertising with the unique benefits of the outdoor medium to acquire new long term customers and revenue.

Benefits to media partner

• This solution enables outdoor media companies to attract new advertisers and new revenue

• It provides the media company with annual advertising contracts

• 'It leverages the media company's signage capacity'

• Extensive media specific sales training for advertising sales staff

Suitable For: Outdoor advertising

Delivering More from Cable

Target Casting is a cable television customer acquisition program. It capitalizes on cable television’s ability to segment advertising by localized postal codes and is suited to advertisers whose primary customers are confined to a clearly defined region.

Benefits to media partner

• This solution enables cable television companies to generate substantial revenue in specific geographic regions

• The media partner benefits from annual advertising contracts

• It fully leverages all channels and geographic territories

• Advertisers benefit from completely targeted advertising - targeted by postal code region, by demographic, by psychograph and by program

• Extensive media specific sales training for advertising sales staff

Suitable For: Cable television only